Sleep took over London’s Business Design Centre for two days in November, bringing hotel and product design to the fore. Over 3600 industry professionals attended – a 12% increase on last year, and a new record for the event. Of particular interest to visitors was the Sleep Hotel, a self-styled catwalk of hotel design that looked to the 1960s for inspiration; the conference programme, which featured a host of well-known industry names – including Ian Schrager and Inge Moore; and, of course, a plethora of prominent exhibitors, which displayed their latest and most innovative collections to the market.
As ever, this year’s Sleep covered a comprehensive range of products ideal for hotel projects, from guest room furniture and bathroom sanitaryware to lobby lighting and state-of-the-art technology.
Perhaps reflecting the ever-growing trend in the market, luxury bathrooms had a strong offering, with VitrA UK displaying its innovative and hygienic M-Line range; Keramag Design previewing Mattis, its first freestanding bath; and Kaldewei intriguing visitors with its new Sound Wave bath audio system.
On the furniture front, Morgan again took centre stage with an impressive stand to display three new collections – the classic Brompton, the neat and stylish Chelsea, and the youthful yet elegant Pimlico. Hypnos showed off its space-saving luxury sofa beds and divans, while Lyndon Design exhibited Entente, its new collaborative workspace designed with corporate guests in mind.
Wallcoverings and decorative panels specialist, Muraspec, used the show to announce the UK launch of Fardis, an international brand that utilises luxurious materials, patterns and finishes to offer a quality, design-led offering. Further highlights included Agua Fabrics’ Vistas faux leather launch; Front London’s introduction of Jan Kath’s Erased Classics rug collection; and Hobs Reprographics’ 3D printing prowess.
Up-and-coming designers were represented at the show at the Newcomers’ Gallery – an eclectic mix of products from young companies including Assemblyroom Furniture, a firm informed by its founders’ specialism in interior design; Decode, a London-based studio producing progressive and contemporary furniture and lighting; and ShankoRugs, a hand-tufted rug specialist deeply rooted in Icelandic culture.
Alongside the exhibition, design innovation could be found in the Sleep Hotel, a concept area in which six established design studios were asked to create room concepts taking inspiration from the 1960s. Room 102 by Kelly Hoppen Interiors and Crosswater expressed Kelly’s signature classic style with a touch of luxury; Pop In – Roll Out! by Purpose Design was inspired by the Pop Art movement and utilised the latest technology to create a dynamic interior;
Pretty Flamingo by Squared Interiors and Dea Contracts featured patterns and colours to evoke the decade’s vibrant atmosphere; Night Night Suite by The Hickson Design Partnership set out to reinterpret the cultural clash of the 1960s; and Room Revolution by Cullinan Interior and Infinite Architecture – the winning concept – rethought the typical guest room setting to create an experience that echoed the spirit of the political counterculture of the era. In addition, the Sleep Hotel Bar provided a social hub with a concept created by Nous Design that evoked a serene oasis.
Next year’s Sleep will take place from 26-27th November. Readers can register their interest for the 2014 edition via the event’s website.