As the driving force of creativity and commerce during London Design Festival, 100% Design will return this September (17-20), celebrating its 20th anniversary. International creator Philippe Starck will open the show on 17 September, to coincide with the unveiling of Flexible Architecture, his new ceramic tile collection for Ceramica Sant’Agostino.

100% Design 2014 has also secured the presence of a range of leading names in the design and creative industry – from Heal’s and Vitra, to Jaime Hayon, El Ultimo Grito and Nina Tolstrup. This special edition, staged over 22,000m² within Earls Court London, will mark the show’s last appearance at this iconic venue before moving to Olympia London in 2015.

Promising innovative content to reflect the key influences which have made London a global design capital, the 20th edition of 100 % Design is set to celebrate the show’s overall contribution to the rise of British design in the last two decades, whilst reinforcing the importance, longevity and future of the show.

Based upon the central curatorial theme, Serendipity, and supported by the lead creative, Design Kaleidoscope, this year’s 100% Design aims to express the opportunities created by the show – from collaborations, to projects and product launches.

The show will comprise four key industry sections ­– Interiors, Kitchens & Bathrooms, Workplace and Eco, Design & Build. The ever-popular Emerging Brands – with a 30% increase in exhibition space this year – will also return, showcasing new design talent, alongsise International Pavillions – featuring an array of innovative designs by creative practices from around the world.

Furthermore, as a leading commissioner of creative content to encourage thoughts, discussions and interactions, 100% Design has commissioned a group of outstanding design teams – led by show designers Thomas.Matthews – to produce thought-provoking installations for the central hubs of the industry sections.

The show’s long-established design excellence will further extend to the dramatic entrance tunnel, central bar (sponsored by OIKOS), restaurant and VIP lounge – all of which will be designed by Studio Design UK.

Meanwhile, the auditorium – home to Talks with 100% Design - will be designed by El Ultimo Grito and host an exciting series of live debates and seminars over four days. The talks programme, curated by Claire Barrett, will boast a range of international speakers including Jaime Hayon, Nina Tolstrup, Maxim Velcovsky and Eric Klarenbeek.

Amongst the exhibitors will be UK furniture retailer, Heal’s (Stand L310), which will launch the 2014 edition of its Heal’s Discoveres collection, Swiss design maverick Vitra (Stand L110), and UK-based furniture craftsman Paul Kelley (Stand L308).

Polish ceramic tile manufacturer, Ceramika Paradyz, will make its debut at this year’s show. One of Europe’s largest tile producers, Paradyz produces a huge variety of ceramic and porcelain tile solutions, which are supplied from UK stock.

The Paradyz stand will feature many of the company’s most popular ranges alongside some new and exciting collections – amongst them the Doblo collection of pocelain tiles which have been installed in some of Europe’s finest hotels and restaurants.

100% Design 2014 will also see a strong presence of British craft makers. Cornwall-based glass artist Jo Downs (Stand L12) will unveil her new handmade Shoaling Fish collection, while established pottery maker from Stoke-on-Trent, 1882 Ltd (Stand S19) – now led by Emily Johnson and her father Christopher - will host a UK debut of its new ceramic range.

Lighting continues to play a key part at 100% Design, and this year’s show has secured a strong line-up of lighting brands once again. British rising star Naomi Paul (Stand L224) – will bring her signature hand-crocheted, spun pendants to 100% Design, while Argentina-based Weplight (Stand L33) will showcase its latest lighting collection using flexible wood veneers, creating intriguing sculptural forms and unparalleled aesthetic flair.

Elsewhere, a range of eco specialist brands will make their first appearance at 100% Design 2014. Holland-based Mobilane (Stand E380) will unveil its new electricity-free living wall, LivePanel 2.0 at the show, while Mykon (Stand E350) – specialising in architectural panels and surface solutions in the UK – will exhibit its new Blade table by Alexander Purcell Rodrigues, which has been created utilising aluminium honeycomb and newly developed fabrication techniques.