This September, the Truman Brewery will hold a beguiling collection of design labels. Upstairs, there's all the energy and experimentation that has become the signature message for Tent London, while downstairs, in cool contrast, Super Brands is all serene and assured elegance.
Tent London’s exhibitors provide an ideal showcase for the world-class design that can be found in East London. Labels that started small when Tent London was launched eight years ago are now fully established and continue to grow. These brands continue to return to Tent London, reflecting the show’s role as the central hub for this design district and beyond.
“We are busy focusing on bringing all the diverse and exciting elements that make East London one of the most creative zones in the world together under one roof, creating a show that continues to lead the way,” says Jimmy MacDonald, founder and director of Tent London.
There will also be a strong international feel to this year’s show. In addition to exhibitors from 29 countries, 100% Norway will be moving into the Tent London building for 2014, showing alongside one of the star turns of Milan, Tokyo Designers Week, coming to Tent London for the first time. Japan has never had a significant presence at London Design Festival before, so this will be an exciting first.
A highlight of last year’s show, the Design & Crafts Council of Ireland will return with their latest exhibition, Weathering; a showcase of the most noteworthy Irish designer makers working today.
Design Agency The Narrative has been called in by Tent London to design the bar/restaurant area at the show. The Narrative builds its work around story telling, creating designs that aim to press all the viewer’s sensory buttons, so expect a bold and exciting installation that will dovetail perfectly with the ethos of the show.
Found in the same location, but with its own strong identity, Super Brands is also guaranteed to be an excting affair.
The first thing guests to Super Brands will be greeted with is a dedicated cafe at the entrance designed by rising star, AfroditiKrassa. Loosely based on a catwalk theme, the cafe area will also showcase AfroditiKrassa’s landmark new collection of tiles and pendant lights – the first standalone range from this studio.
A playful and striking stand from leading UK wallpaper brand, Graham & Brown, should also attract plenty of attention – featuring an enormous floral printed roll of paper that covers not just the stand but a Morris Minor too. The company is previewing new collections from Barbara Hulanicki and Marcel Wanders, amongst other designs.
With a global reputation for supporting new and extraordinary design talent, Ligne Roset returns this year showcasing Christian Werner's revolutionary new seating system Prado. More design brilliance can be found with the new Adelaide Chair by Henrik Pedersen on the BoConcept stand, which is fully customisable with over 100 different finishes to select from.
Meanwhile, for those in need a little R&R, Fatboy will be taking over the terrace, filling the space with its distinctive seating plus inflatable poodles and an intriguing collection of vintage objects.
With form and function covered, Super Brands sets about bringing colour into focus with the help of trend consultancy Global Color Research in the shape of an informative installation, taking viewers on a trip through ten years of colour trends, beautifully illustrated by the company's exhaustive archives.
Moving into the future, there will also be a chance to discover essential key colour moods for 2015/16. Global Color Research will be collaborating with leading surfaces designer Giles Miller on two installations to celebrate the last ten years, one on site and one located at Shoreditch High Street.
Visitors looking to be inspired and possibly enraged should head to the Design Exchange's Super Talks, which will include talks by Studio TILT, responsible for Tent London's first ever co-designed press office, Global Color Research on future colour trends and Dr. Donnie Maclurcan discussing why not-for-profit enterprises can outperform more traditional models.
Also on show will be Heineken's newest nightlife experience, the Pop-Up City Lounge Concept, created together with emerging talent and inspired by tens of thousands of Instagram nightlife images. This urban design lounge premiers at Tent London before embarking on a tour around the world.
Finally, visitors complete their journey around this year's Super Brands on an international note, with Tokyo Designers Week exhibition – a highlight of Milan 2014. Adopting the theme 'TOKYO IMAGINE,' this exhibition highlights the best of Japanese creativity and technology in interactive design and art, motion graphics and design technology.