This April will see the fourth edition of designjunction edit Milan, alongside a new partnership with MONOQI Business – the B2B marketplace for design.
Taking place between 15-19th April, designjunction edit Milan sees another high-quality list of brands joining the satellite edition of the flagship London show. This year, designjunction will take over the entire Casa dell’Opera Nazionale Balilla – a spectacular former school building and ex-theatre built in the 1930s, spanning 10,000ft² across three floors.
designjunction has also announced the launch of San Babila Design Quarter – a vibrant new destination uniting the finest design showrooms and fashion stores in Milan. designjunction edit Milan will be the pivotal event in the heart of the design quarter.
designjunction edit Milan will present a curated selection of 40 leading global design brands, pop-up shops, installations and a café across the five-day event.
This year’s stellar designjunction edit Milan line-up will include: Jaguar, Tom Dixon, Case Furniture, Nyta, Beyond Object, Colè Italia, Luke Irwin London, New Works, H Furniture, Native Union, Modus, Void Watches, La Chance, Punkt., Form Us With Love, Baux, Frame Store, UKTI and more.
“We are very excited to take over Casa dell’Opera this April," says designjunction’s head of events, Will Sorrell. "This unique building is located in an area synonymous with design. The combination of a fantastic group of exhibitors and a building steeped in history will make a dramatic and inspiring visitor experience.”
Iconic British designer, Tom Dixon, is set to transform the entire theatre with a headline presentation, calling on the building’s historic roots of a 1970s cinema. “In an abandoned 300m² theatre, ‘The Cinema’ will be an interactive entertainment show highlighting our latest designs through a series of installations,” says Tom.
Meanwhile, at the show entrance, beneath the historical 1930s’ facade, will sit a buzzing contemporary cafe designed by British contemporary furniture maker, Case. The café will be furnished with exquisite new furniture pieces from Case’s Loku collection by leading Japanese-born designer Shin Azumi. The pop-up café will offer designjunction visitors the finest artisan coffee all day long in partnership with Italian coffee machine expert, La Marzocco.
Italian brand, Cole, will also be exhibiting. Launched in 2011, it produces high quality design, entirely manufactured in Italy. With inspiration taken from the Bauhaus and Scandinavian designs, its ranges provide furnishings from chairs and tables to cabinets and coffee tables, for the hospitality and residential sectors. The company will showcase new products, alongside some of its existing collections.
In terms of lighting, young German brand, Nyta, will launch the innovative Tilt Globe – a spherical edition of its award-winning light, Tilt. Elsewhere, Copenhagen-based design brand, New Works, will launch its Bowl Table Lamp designed by New Works creative director, Knut Bendik Humlevik. Inspired by traditional lanterns, this modern update is formed from contrasting glass and copper providing a calm and comforting light for any interior space.
Another key highlight is set to be La Chance – a French brand featuring a cosmopolitan selection of work from a new generation of leading designers from around the world. These collections boast sophisticated, rich and distinctive design. This April, La Chance launches The Zorro Table, designed by Stockholm-based studio Note Design. This contemporary coffee table has been created in collaboration with high-tech glass manufacturer, AGC, to produce incredible shades and reflections, which give the Zorro Table its distinctive trademark and name.