Celebrating its 21st edition this year, 100% Design will return to the London Design Festival programme between 23rd and 26th September in its new location, the dramatic Grand and West Halls of Olympia London.

Staged over two levels, and featuring five distinct sections – Interiors, Design & Build, Kitchens & Bathrooms, Workplace and Emerging Brands – 100% Design is known for its thought-provoking editorial content, and its efforts to inform and invigorate the A&D arena.

First staged in a tent off London’s King’s Road in 1995, 100% Design has come a long way in the ensuing two decades, and this year’s edition is set to be another creative, high quality presentation of the industry’s top and emerging talent.

“It’s another significant and exciting year for 100% Design,” says William Knight, show director. “We’re set for the most visually dramatic edition, bringing the UK’s leading design show to a new home for the first time in 17 years.

“The natural light, intimacy and high-quality visitor experience at Olympia London, blended with the focused and original content of the show, promises to be a brilliant
and stimulating combination.”

This year, the show will centre around the theme of ‘Design in Colour’, and 100% Design has collaborated closely with trend forecaster, WGSN, amongst others, to bring to life the visual and sensual experience of using colour across interiors and the built environment.

The show will present specially-commissioned editorial features, world-leading seminars and live content, as well as over 400 UK and international exhibitors.

The top colour trends for 2016, as forecasted by WGSN, will thread throughout the show as a means of demonstrating the importance of colour, as well as to aid visitors’ navigation of the event.