Regarded by many as the commercial heart of London Design Festival, 100% Design will return to Olympia London between 21st-24th September.

This year will mark the 22nd edition of the show, which has become known for its blend of high quality national and international exhibitors, as well as its special focus on emerging brands.

The theme for 2016 is ‘Experience’, which will be considered in terms of the many ways in which design guides, frames, and improves the way that we live, work and consume. Specially commissioned installations, immersive experiences and sensory experiments will tap into this concept, while also exploring the experience of visiting a trade show itself.

Visitors will be encouraged to physically engage with the latest product innovations, establish new business relationships and network with design professionals.

Talks with 100% Design will be curated by the Design Museum as part of their ‘on loan’ campaign with activity out and about in Kensington until the museum opens there on 24 November 2016.

A number of thought leaders in the industry are scheduled to deliver agenda-setting keynotes, alongside panel discussions exploring trends in contemporary practice, as well as the future of design.

The talks programme will take place in a specially-commissioned auditorium, designed by Miska Miller-Lovegrove. A separate talks programme focussing on professional development will be presented in the Forum.

New to 100% Design this year is a cinema area showcasing products, designers and studios, as well as providing reflective, intellectual engagement with current and historical design agendas.

Also making its debut is LuxuryMade, a new show dedicated to contemporary decorative interiors that will be staged alongside 100% Design close to the site of the new Design Museum. See page 130 for further details on this addition to the LDF programme.