Renowned LDF events, Tent London and Super Brands, are set to return to London’s Truman Brewery between 22nd-25th September under a new title – ‘The London Design Fair’.
Over the past decade, Tent London and Super Brands London have consistently innovated and refined their offering, finding ever more creative ways to enhance guest experience and provide an inspiring platform for designer’s work.
This year will be no different, as the shows unite under a new umbrella brand, ‘London Design Fair’, and offer visitors an additional 3500m2 of exhibition space.
Founder and director, Jimmy MacDonald, explains: “The London Design Fair is an umbrella brand for Tent London and Super Brands London alongside the other shows we host, for example 100% Norway and the Design & Crafts Council of Ireland.
“With the addition of the third floor space at the Old Truman Brewery, we will be hosting further group shows, country showcases and themed exhibitions, affording these key facets even greater visibility.”
One of the most exciting installations planned for this year’s fair is ‘Trentino Collaborations’, which will see four British designers collaborate with four Trentino-based manufacturers to create new products for retail.
“We were invited to propose a project by the trade commission of the Trentino region of Italy,” explains Jimmy MacDonald. “Max Lamb is producing granite furniture with a quarry company; Sebastian Cox is working with hard wood rather than green wood for the first time and using a weaving technique from Trentino; Lucy Kurrein is designing leather upholstery and Giles Miller will take his first foray into natural stone tiles. The point is to create a profitable exchange – both artistically and economically.”
International collaborations have always formed a key part of the show. Indeed, the fair has long been renowned for its strong international focus, launching new brands and designers to the UK market through its 15 country pavilions, such as 100% Norway.
In keeping with this, the fair has announced its first annual guest country pavilion. Inspired by the number of new independent designers and studios in India making their first inroads on the global design scene, London Design Fair has invited the country to unveil the best of its contemporary design in a showcase entitled “This Is India”.
Of course, the fair takes great pride in homegrown talent, too, and has launched a new British Craft Pavilion in partnership with the Crafts Council. Here, visitors will see 25 key makers, an installation commissioned by the Crafts Council, and a retail store.
With a growing trade focus, the fair has now introduced two trade-only days between the 22nd-23rd, and two trade and consumer days on the 24th and 25th.