As well as its roster of industry favourites and powerhouses, 100% Design’s new features – 100% Futures and 100% Forward – will focus on emerging designers across innovation and furniture design respectively. 

Spearheaded by Max Fraser, 100% Futures will shine a light on some of the most exciting designs under the theme ‘Designing for London’ across travel, technology, well-being, public spaces and sustainability. Alongside this, 100% Futures will also share designs from other cities, looking at ideas around the future of city-living and the best of designing for urban centres across the world.

100% Forward, curated by journalist Barbara Chandler, will highlight eight emerging design talents across furniture, product, lighting and textile design. Each will be championed by an established designer who carved his or her career during the first decade of 100% Design. 

100% Design’s core exhibition covers Interiors, Kitchens, Bathrooms and Bedrooms, and new for this year, 100% Build London, a dedicated show for the construction and architectural industries.

This edition will also see the launch of the new West Kensington Design District, a hub that is set to inspire design enthusiasts and become the must-visit district during the London Design Festival, with an engaging programme featuring design brands, globally recognised cultural institutions and unmissable events. 

The district will be brought to life by a stellar array of partners, including the Design Museum, the world’s leading museum devoted to contemporary design. V&A Blythe House will offer a rare opportunity to participate in guided tours, whilst Polish brand Zieta presents Plopp 4.0 at Arthill Gallery, amongst many other partner events.

Alongside this, ‘Talks With 100% Design’ returns as one of the most anticipated and forward thinking talks programme of the design calendar. Expect a series of inspiring sessions reflecting the very best in global design, emerging talents and the changing landscape of London’s creative communities.

100% Design will take place at Olympia London between 19th & 22nd September. 

Pictured: Casa Botelho, Stand DL45