A new concept hotel is set to open its doors in one of London’s most vibrant areas next month. Situated close to Brick Lane, Qbic Hotel London City will offer an affordable, urban experience for business and leisure travellers in the capital’s East End.

Aiming to challenge the stereotypes of low-cost hotels, the stylish 171-room property will soft launch on 5th October ahead of its official opening on 12th November. Featuring innovative design, sustainable practices and community initiatives, Qbic Hotel London City is set to be a game changer in the budget boutique segment.

In addition to stylish rooms and affordable rates, Qbic will offer a guest experience tailored to the local area, including impromptu cookery sessions, temporary art exhibitions and local excursions.

Underpinning the hotel’s design is Qbic’s promise to deliver on what it considers to be the five core essentials that every modern traveller seeks in a hote – immaculate cleanliness, a comfortable bed, a high-quality shower, soundless bedrooms and free WiFi.