Rapid Eye Movement - a quick-fire session using the Pecha Kucha format - was a great success at this year's Sleep Event. Several prominent individuals from the hotel design and architecture community were nominated by the industry's most respected names to deliver bursts of inspiration, insights and viewpoints during the session. 

One such name was Mark Bithrey, founder of interior design and branding agency, B3 Designers, who drew parallels between the creative journey of design, and a traveller's journey to a new city. 

London-based B3 Designers create distinctive, fresh and contemporary designs for the interiors of hotels, bars, restaurants and retail spaces. Founded by Mark Bithrey in 2002, B3 Designers is an award-winning, innovative design practice specialising in the creation of great brand experiences that not only deliver but also exceed expectations. The studio believes that every project is completely unique, irrespective of size, budget or location and this is what has led B3 Designers to become a leading name within the industry. Sensitive to the fabric and location of a building, B3 Designers will create concepts that uniquely work for the locality and space.