InterContinental Hotels Group (IHG) and Brack Capital Real Estate (BCRE) have announced the opening of the Hotel Indigo brand’s third New York City hotel, the 293-room flagship Hotel Indigo Lower East Side New York.

Located at 171 Ludlow Street, the hotel sits in the heart of one of Manhattan’s most storied neighborhoods. Enriched with the culture of its first inhabitants, arts and creative exploration, the Lower East Side (LES) is filled with the most dynamic spots in NYC today. 

“As the excitement for boutique hotels continues to grow, we are thrilled to launch our newest flagship Hotel Indigo hotel in the heart of New York City’s Lower East Side," says Jason Moskal, Vice President, Lifestyle Brands, The Americas, IHG. "This hotel will also serve as the canvas for the brand’s newest campaign, Color of Discovery, bringing guests an unparalleled opportunity to discover the unique story of one of the city’s most intriguing neighborhoods.

"From the culture of its inhabitants to its bright, graffiti-painted streets, guests will be inspired by the glamour of the neighborhood which is seamlessly integrated into the design and service style of the Hotel Indigo Lower East Side New York.”

When guests first arrive, they will immediately be drawn in by the art and architecture uniquely incorporated into the hotel’s design. From the ground floor entryway, guests will proceed to the 14th floor lobby which offers unobstructed city views via floor-to-ceiling windows spanning the entire space. The impressive 5,000 square foot terrace located on the west side of the 15th floor offers 360-degree views of Manhattan and is outfitted with its own swimming pool, bar and a variety of seating options.

The hotel commissioned legendary street artist Lee Quinones to help bring the distinctive neighborhood to life throughout the hotel experience. From the custom life-sized mural on the lobby ceiling to the unique wall art within guestrooms and elevator lobbies, all of Quinones’ work vividly brings the storied past and present of the Lower East Side to life.

Quinones, who was raised in the LES, is one of the originators of street art in the 1970’s and was instrumental in moving street art above ground. In 1980, he ushered in an important era as spray paint made the transition from moving objects to stationary canvas works. The hotel also features two art sculptures from filmmaker and street artist Mr. Brainwash (aka Thierry Guetta) on loan from his “Life is Beautiful” pop-up gallery.

In partnership with the acclaimed Gerber Group, the Hotel Indigo Lower East Side New York features Mr. Purple, an 8,750 square foot neighborhood rooftop bar & restaurant located on the 15th floor. The space captures the vibrant and artistic spirit of the LES with an artist-loft ambiance.