Levi Roots, the creator of Reggae Reggae Sauce and undoubtedly the biggest success of BBC’s Dragons’ Den programme, together with Eren Ali, Las Iguanas co-founder, have just launched a Caribbean Smokehouse eatery in Westfield Stratford shopping centre.

Levi Roots has teamed up with award-winning studio, B3 Designers, to deliver the branding and interiors of his new restaurant venture creating an impactful, fun, colourful, friendly space inspired by Caribbean roadside shacks bringing authentic Caribbean cuisine to life.

B3 Designers have worked closely with Levi and Eren to ensure the space provides the perfect platform for Levi to bring the tastes of Caribbean cuisine, to as many people as possible. The interaction between the branding identity and the interior identity is almost limitless.

From the branding design, B3 Designers incorporated various elements directly into the venue, such as marrying the brand colour pallet into the space. The 2850 square foot restaurant accommodates 134 covers and evokes touches of humour and comfort mixed with retro vibe and bric ‘n’ brac – clad timber walls, steel mesh and the exposed steel work reference rough around the edges ‘roadside shacks’ inspiration.