Following another positive financial year for Topland and five months after the new Hallmark Hotels brand was unveiled; March 2016 sees the portfolio expand by 40% as it welcomes the Feathers Hotels Collection into the group.
The integration of the additional eight hotels brings Topland Group another step closer to fulfilling its objective to build a £1bn hotel business.
"Topland Group’s investment into the North of England’s hotel industry supports the Northern Powerhouse’s efforts to improve economic growth for the area," says Lionel Benjamin, Director of Hotels, at the Topland Group. "The expansion of the Hallmark Hotels portfolio within this specific region brings with and supports employment, both for hotel teams, suppliers and partners whilst also driving demand to the destination both for leisure and business travellers.”
The news sees Hallmark Hotels group widen its offer within the North West of England, to provide accommodation, combined with meetings and events space within Liverpool, Preston, Chester, Wrexham as well as an additional hotel in Manchester.
The uniting of the portfolio brings the number of nationwide Hallmark Hotels to 28, with a total number of rooms offered across the UK up to 2700.
Robert Alley, Hallmark Hotels Group Sales and Marketing Director comments: “Feathers Hotels bring with them a strong reputation in their local markets for originality and service culture. A popular choice for social events, they are a perfect fit into the enlarged Hallmark Hotels portfolio where progress has been made to establish the portfolio as one of the leading independent hotel brands in the UK.”
The eight former Feathers Hotels will receive investment from Topland Group, with a significant number of bedrooms across the properties scheduled to receive a complete refurbishment, including an interiors refresh, whilst continuing to retain their unique individual characteristics and architectural charm.
Topland has already injected substantial investment across the group, from bedroom and function suite refurbishments, to leisure club facility upgrades, including state-of-the-art gym equipment and improvements to the golf courses of its two golfing hotels, Hallmark Hotel The Welcombe and Hallmark Hotel Cambridge.
Additional investment has, and will continue to be made in new technology, enabling guests to enjoy complimentary high speed Wi-Fi across the group whilst all restaurants adopt the new Hallmark Hotels F&B. This will include the introduction of the new breakfast standards being rolled out across the group in early March 2016.