The Tonrose Group, one of Europe’s most established trade linen companies, has appointed Chris Porter as Commercial Director for Tonrose.

Tonrose has been supplying linen to the UK’s hospitality and leisure trade industry for nearly 120 years and Chris will be tasked to help further establish its growing portfolio of brands within the laundry sector.

Chris brings with him a wealth of sales and finance experience having worked as an accountant at PricewaterhouseCoopers and before heading up Sales and Marketing at Crow Wood Leisure.

He joins The Tonrose Group from his role as Sales and Marketing Director at Denwa Limited, specialists in business IT and telephony.

Within the wider Tonrose Group, Porter will work closely with the Marketing, Procurement and Technical Divisions to oversee customer experience, product development and identify new market opportunities.

“Chris promises to be a fantastic addition to our senior team," says Paul Haden, MD of The Tonrose Group. "As well as a background in finance, he brings experience and learnings from wider business and leisure sectors, which will be integral to the growth of our business.

“It’s a very exciting year for The Tonrose Group and we look forward to working together to deliver our expert service and expand on our strong reputation.”