Ahead of this year’s MIPIM conference in Cannes, Hilton has announced new projects in France, following a franchise agreement with NAOS to introduce three hotels under three distinct brands.
Following an active year of development in 2016, Hilton now has a total pipeline of nine projects across France, which are expected add more than 1,000 rooms to its portfolio in coming years.
The confirmation of these three properties being developed with NAOS are expected to be the first of several announcements in coming months and are indicative of a multi-layered growth strategy across mid-market, upscale and collection brands that extends from the capital city of Paris out to key regional locations.
Together Hilton and NAOS will launch Hilton’s midscale Hilton Garden Inn and Hampton by Hilton brands in France, at locations in Bordeaux and Clichy respectively. Central Paris will see a second hotel join Curio – A Collection by Hilton, a collection of upper upscale hotels, each with its own unique character and identity.
“Growing our portfolio in France is a strategic focus for Hilton," says Patrick Fitzgibbon, senior vice president, development, Hilton.
"With a dedicated French development team based in Paris and Nice we are focused on extending our portfolio beyond the flagship Hilton brand, we’re bringing new brands to Paris and key regional cities. This agreement signals our commitment to work with key partners such as NAOS who can identify further opportunities for expansion.”
The three hotels will each be managed by NAOS, which already operates a portfolio of several properties across France. NAOS’s expertise lies within focused service projects and in carrying out creative adaptations of existing buildings to boutique hotels.