Hilton has signalled its intention to ramp up its expansion in North Africa with the establishment of a dedicated development office in Casablanca.
Building on an active pipeline in the region, which has grown to 15 hotels across Algeria, Egypt, Morocco and Tunisia, Hilton has identified North Africa as a focus area for further growth. Its office is located in Casablanca, the city where it announced its debut hotel earlier this year, Hilton Garden Inn Casablanca Sidi Maarouf.
“Having a dedicated presence in the market is important for us in order to sustain further growth," says Carlos Khneisser, vice president, development, MENA Hilton. "We pride ourselves on forging strong relationships with owners and being present on the ground is the best way to achieve this.
"We have almost 5,000 rooms under development in North Africa at this stage but with the majority of those being in Egypt there is a great opportunity for us to expand our presence more widely across the region.”