The hotel is located within a meticulously restored edifice built in the early 20th-century that once housed Duhanka, a landmark tobacco storage facility. Amsterdam-based designer Saar Zafrir conceived the interiors of the hotel, and has incorporated a calming, natural color palette with classic-yet-contemporary furniture and vintage pieces.

The Brown Beach House Croatia modernises the retro aesthetic for which Brown Hotels is known, inspired by classic Italian beach-style summer resorts of the 1950's.

The hotel's signature lobby library, succulents, Mediterranean flora and bespoke furnishings sprinkled throughout the property create an unparalleled level of contemporary design and leisure-soaked amenities previously unobtainable on the Croatian coastline.