Cookhouse and Pub aims to re-invent the pub dining experience, delivering the quality food and service of an informal, all-day casual restaurant, with the relaxed vibe and affordability of a pub.

The new concept, a trial for Whitbread, is specifically designed to meet the needs of Premier Inn and local guests, and scheduled to open in Holystone in Tyneside, Ripley in Derbyshire and Kilmarnock over the next few months.

The 4,519 square-foot, 237-cover Oldbury site has been developed by York and Leeds based designers JMDA, and includes a 41-cover bar, a large open kitchen, and bespoke designs throughout.

Fresh colours mixed with natural materials have transformed the space and a range of flexible seating as well as solo-dining booths, large feature tables and semi-private dining areas, accommodate any party size or event.

“We’re hugely excited to have launched the first Cookhouse and Pub in the Midlands and we’re on course to open three more over the coming months," says Sarah Tinsley, head of strategy and innovation, Whitbread Restaurants.

"We feel this is a new, bold and revolutionary concept in the pub restaurant market which we hope will be welcomed with open arms. It’s a fantastic opportunity for guests to eat out for less and experience the quality of our food in a relaxed, friendly and welcoming environment.”