The Academy was unveiled in 2017 with the purpose of connecting students, tourism and hospitality employees, employers and education providers in North Wales.

Bodelwyddan based recruitment advertising experts JVP Group will work with the Academy to aid the development of a skilled workforce in the sector, and assist tourism and hospitality businesses across the region in attracting talent.

The company will provide promotion of work experience and volunteer opportunities – free of charge, whilst also providing comprehensive advertising support for paid employment opportunities.

In addition, JVP will be delivering a range of workshops for student members of the Academy, providing advice on CV writing and interview preparation.

“The sector is hugely important to the Welsh economy and it is therefore essential that we focus on tackling the skills shortage, and building a sustainable workforce for the future," says Cath Harrison, Managing Director of JVP Group.

Jim Jones, North Wales Tourism Managing Director, adds: “The response we have had since announcing our plans for the Academy in September has been fantastic. Employers can see the enormous opportunity to work together with colleges to mould and develop the next generation of tourism professionals.”

Anyone who is interested in signing up to the Academy - whether a student or employee, should visit for more information. Or if you’re an employer and would like to learn more about JVP’s collaboration with the Academy, visit