Radisson Hotel Group aims to have its 1,100 hotels in operation sponsor the upbringing and education of at least one child per hotel and help establish meaningful local relationships with SOS Villages worldwide.
"Responsible Business is at the heart of our company's promise of making every moment matter, which also means that we support and help advance the communities in which we operate," says Federico J. González, President & CEO, The Rezidor Hotel Group and Chairman of the Radisson Hotel Group Global Steering Committee.
"The creation of the Radisson Hotel Group created a unique opportunity for us to align our company's commitment to a common global cause that truly will help make a difference in the world, especially for our children and youth. Our partnership with SOS will allow us to help provide a home and a better future for the most vulnerable children in the world."
"This partnership with SOS Children's Villages brings our core values full circle and aligns with our Responsible Business commitment to Think People, Think Community and Think Planet," adds John M. Kidd, Chief Executive Officer and Chief Operating Officer, Radisson Hospitality. "SOS provides to orphaned, abandoned, and vulnerable children more than just food and shelter; it provides them a chance to have a family and a future. Together with SOS, we will help transform lives through care, hospitality and compassion."
Active in 135 countries and territories, SOS Children's Villages impacts the lives of millions of children through family support and care programs, as well as education, medical, and emergency relief efforts. A collaboration with Radisson Hotel Group will allow SOS Children's Villages to strengthen its efforts by mobilising local supporters and volunteers in support of ensuring no child grows up alone.
SOS has been recognized for its innovative and holistic programs, ethical policies, commitment to amplifying youth voices and for putting transparency at the heart of its work. The organisation is a Nobel Peace Prize Nominee and a member of "Accountable Now", a cross-sector platform for internationally operating civil society organisations.
Radisson Hotel Group will strive to inspire its guests to engage. As a first step, the partnership will be connected to Radisson Rewards, the group's loyalty program, where members can redeem points for donations towards SOS Children's Villages.