Holland, along with Staycity Group CEO Tom Walsh, cut the ribbon on the apartment building, the first of the company’s premium Wilde brand, the design and concept of which was very much inspired by Oscar Wilde himself.

“I’m delighted to be involved with the opening of Wilde," says Holland. "My grandfather took a great interest in aesthetics, particularly in interior design. He memorably said ‘have nothing in your house that is not useful or beautiful’.”

The 106-room Wilde in the stunning location of London’s Strand, close to the popular tourist area of Covent Garden and the heart of London’s theatre-land, offers guests a choice of studios, superior studios and double rooms over eight floors including three sky level studios. 

CEO and company founder Tom Walsh adds: “We are honoured to have Merlin with us to mark the opening of our first Wilde and to share some insight into his famous grandfather. It’s fitting that our first Wilde is close to where Oscar lived in London. It is also opposite the Vaudeville Theatre, currently hosting an Oscar Wilde season, and is a short walk from the Oscar Wilde memorial, near Charing Cross.”

Staycity intends to roll out the Wilde brand across gateway city centre locations throughout Europe. The Strand will be followed by a second on Edinburgh’s King’s Stables Road (123 apartments) at the end of 2019, two properties in Berlin opening 2019/2020, and another on Manchester’s St Peter’s Square opening in 2020 with 256 apartments.

Photograph (from left to right): Jason Delany, director of brand, product & marketing; Merlin Holland; Tom Walsh, CEO; Keith Freeman, COO; Atul Prakash, GM. Photograph by Jon Bradley.