Assembly is situated smack-bang in the middle of the West End. Both Soho and Covent Garden are right on the doorstep, and for guests who want to explore and access the rest of the city via Leicester Square and Charing Cross underground stations are less than a five-minute walk away.

Designed by internationally renowned architects, Scott Brownrigg, each of the 121 guest bedrooms are inspired by the works of London’s iconic designers - Stella McCartney, Gareth Pugh and Alexander McQueen all of whom studied at London’s Central Saint. Martin’s College of Art and Design.

Opening this summer, Assembly will also launch its rooftop (sky hangout). Expect floor to ceiling views extending across London, offering guests breathtaking sites of iconic city landmarks such as the London Eye and The Shard, ten floors up.