The newly reimagined look, which includes all 234 guestrooms and 63 suites, continues to embrace the property’s original identity of elegance and whimsy, now dawning a lighter palette and character that speaks to the brighter and more refined disposition of the destination, alongside the latest in technology and modern comforts.

Locally inspired guest programming, revamped Garden Terrace events space, and innovated culinary and cocktail experiences round out SLS Beverly Hills’ ten-year evolution.

“With a fresh energy, vibrant culture and glamourous social scene, Los Angeles is a key destination for Global Explorers and SLS Beverly Hills is in the center of one its most iconic neighborhoods,” comments Anthony Ingham, Global Brand Leader, The Luxury Collection. “We are thrilled to debut the modern redesign of SLS Beverly Hills as we continue to create authentic experiences for our discerning travelers in this buzzing city."

The rooms redesign by Dakota Development, Muzeo and Avenue Interior Design brings a fresh perspective to modern luxury, while staying true to the iconic touches and tradition-defying elements inherent to the flagship SLS Hotel.

Signature oversized mirror panels and whimsical accents remain, juxtaposed with white oak, Carrara marble, and textural neutral fabrics that add to the room’s overall lighter and brighter profile.

All-new, playful elements that speak to the heart of SLS Beverly Hills shine through in surprising locations, beginning with custom-made light boxes illuminating the hallways with three distinct narratives selected to represent the hotel’s irreverent style and personality, inspiring curiosity and a sense of adventure in route to the guestroom.

Storytelling, a theme engrained throughout the hotel since inception, continues inside the new guest accommodations. A vibrant carpet sets the stage for a plush, welcoming stay while oversized abstract prints and mirror-lined walls welcome personal interpretation and self-reflection, respectively.

Handmade needlepoint pillows with classic Picasso prints mirror the chalk drawings found in The Bazaar, the work of a Los Angeles chalk artist commissioned for the restaurant’s 2009 opening. Colorful illustrations inside the spacious new armoires depict the SLS spirit animal – the mischievous monkey – causing havoc among neatly organised antique perfume bottles, another nod to the hotel’s mission to challenge the conventions of traditional luxury.

The renovation also encompasses the addition of two new suite categories: the Style Suite and the Storyseeker Suite, featuring distinct private bedroom and living areas. The palatial, 1900 square-foot Presidential Suite boasts four separate rooms including an expansive bedroom with an oversized closet, powder room, soaking tub, and experience rain shower; a comfortable study filled with a collection of L.A.-centric art and culture books; a dining room complete with a bespoke chandelier and cherry-oak dining table; and a cozy living room connected to its spacious kitchen.

Throughout all accommodations, additional new features include strategically located USB ports and outlets, high-speed Wi-Fi routers in every room, and 55-inch high definition SMART TVs, as well as an updated bathroom experience featuring a pristine rainfall shower or oversized soaking tub, and enhanced ambient lighting.