By giving this segment more space in Hall 6.0, Ambiente is underlining its position as an important international HoReCa trading platform for everything that matters in the hospitality industry.
Whether it’s hoteliers, wholesalers or chefs, from 2020 any exhibitors with an emphasis on front-of-house business will have a consolidated presence in Hall 6.0 and will therefore be immediately next to tableware products in Halls 4, 6.1 and 6.2.
“The HoReCa area has been developing extremely successfully for several years now," explains Nicolette Naumann, Vice President of Ambiente. "By expanding our range, we are responding to ongoing growth and also to the needs of the industry, ensuring that, in the future, our visitors can focus even more specifically on fields of interest located at the intersection of hospitality and tableware.”
Hall 6 will be undergoing substantial renovations this year, so that, in the future, trade visitors will find all the essential product categories in a single place and in an ultra-modern environment.
Such products will include buffet equipment, such as chafing dishes and dish warmers, tableware for the professional presentation of dishes at the table, and also menu cards and boards.
At present, more than 200 exhibitors in the Dining area are already showcasing not only product lines for end customers, but also specialised collections and product ranges for the HoReCa segment. From 2020 these and new businesses with a focus on this segment will be exhibiting in Hall 6.0. Some HoReCa exhibitors will continue to have a second stand in other Dining halls.