Imagined and developed by the visionaries behind LA-based The Kor Group, Proper Hospitality made its debut in San Francisco in Autumn 2017. Since then, its inaugural propery has secured a place on Conde Nast Traveler's “The Hot List”, AFAR's list of “Best US Hotel Openings in 2017”, and was named by Travel + Leisure as one of the “coolest new hotels in San Francisco."
Now, Proper Hospitality is set to open three long-awaited hotels in three of the country’s most happening markets. Santa Monica Proper Hotel, Austin Proper Hotel & Residences, and Downtown Los Angeles Proper Hotel will open in May, June, and September 2019, respectively.
Proper Hospitality is targeting a "new generation of high-end travelers who yearn not only for elevated services and amenities, but memorable stays and cultural connectivity". Proper intentionally selects creative locations and develops a locally immersed program through eclectic designs by Kelly Wearstler, locally curated F&B programming through incredible culinary partners and world-class amenities.
Designer, Kelly Wearstler, serves as creative lead for the Proper brand and is responsible for each hotel’s interior design, drawing inspiration from its respective market while keeping the same level of creativity and style synonymous with the Proper portfolio.
In Proper’s pipeline for 2019:
Santa Monica Proper Hotel
Located at 700 Wilshire Blvd in its downtown core, Santa Monica Proper Hotel will fuse a circa-1928, Arthur E. Harvey-designed Spanish Colonial Revival building with sleek, sweeping new construction to create a fresh and invigorating luxury hotel.
“We’ve thoughtfully restored the historic building to its original glory, from the exterior details to the rich materials we kept inside,” says Brian De Lowe, President and Co-Founder of Proper Hospitality and The Kor Group. "Upon entry into the historic building, guests are transported to Spain with the historic Spanish architecture and Moorish details throughout. Local artists and designers add a touch of Santa Monica layered with soft colors and textures, natural sunlight, and ocean breezes."
Austin Proper Hotel & Residences
Debuting in June, Austin Proper Hotel & Residences will give the prospering southwest corner of downtown a new destination. “Austin’s a city full of people who share our appreciation for the idea of a life well-lived, and it’s a natural fit for the first Proper hotel located outside California,” comments De Lowe. “This city is booming, vibrant, creative, and just plain cool. It’s one of our favorite places to spend time.”
Situated at the edge of Lady Bird Lake, steps from the buzzing 2nd Street District and close to corporate technology HQs such as Facebook and Google, the 32-story modern high rise will consist of 244 hotel rooms and suites, three restaurants, two bars, an outdoor lounge, two elevated swimming pools, a serene full-service spa and wellness facility and nearly 10,000 square feet of meeting space.
Downtown Los Angeles Proper Hotel
Downtown Los Angeles Proper Hotel will revive the landmark, Curlett & Beelman designed 1926 red-brick building at 11th and Broadway - a private club in the ’30s, hotel in the ’40s, and a YWCA until 2004.
The 148-key property will incorporate two restaurants, bars, two unique presidential suites as well as a rooftop with restaurant, bar and swimming pool.
Motivated by the building’s California renaissance revival flavor and Downtown L.A.’s mélange of influences, Kelly Wearstler is creating lushly textured interiors whose masterly mixture of colors and materials tell a singularly L.A. story.
Photography by Proper Hospitality (from L-R): Downtown Los Angeles Proper Hotel, Austin Proper Hotel & Residences, Santa Monica Proper Hotel