The Luxury Collection, part of Marriott International, has announced its entry into Armenia with the opening of The Alexander, a Luxury Collection Hotel, Yerevan.

As the country’s first internationally-branded luxury hotel, The Alexander joins a portfolio of more than 100 Luxury Collection hotels around the world. The brand’s new footprint in Yerevan also further cements Marriott International’s strategy to meet the growing demand for experiential luxury in emerging markets.

“Armenia is a destination with a deeply rooted history and rich culture, which has until now remained a mostly unchartered destination for our Global Travelers” says Anthony Ingham, Global Brand Leader, The Luxury Collection.

“The Alexander will allow our guests to connect with the fascinating capital city of Yerevan, marked by grand Soviet-era architecture and historic landmarks such as the Matenadaran library, and truly engage in the authentic traditions of Armenia.”

The striking hotel reflects the city’s distinctive architecture, cleverly incorporating an 18th century façade at its entrance to hint at the indigenous charms found within.

Led by Alexander James Interior Design, the decor draws upon intricate Armenian motifs, alongside contemporary flourishes that bring to life the history and modernity of the destination within the property’s opulent public spaces.

The Alexander offers 114 guest rooms and suites, many of which include private balconies. The magnificent Presidential Suite is celebrated as a standout highlight of the property, occupying an entire floor and spanning over 1,700 square feet.

An equally alluring feature is the Alexander Spa by Anne Semonin, providing guests with an inviting haven of wellness experiences and personalised treatments designed to relax, heal and rejuvenate.

The hotel also features a state-of-the-art fitness centre, a full-service beauty salon, and the city’s first indoor pool, which boasts breath-taking vistas of the snow-capped peak of Mount Ararat.