nhow London will be part of the new 250 City Road development on the fringe of Shoreditch, and will pay homage to the area's industrial past and technological future.

The eight-floor hotel will house 190 vibrant rooms, a restaurant called The Bell– a reinvention of the British pub, bar, gym and three meeting rooms called Laboratories.

London-based Project Orange is responsible for the interior design, taking on the theme ‘London reloaded’. Throughout the hotel, bold and fresh design takes inspiration from traditional British icons, such as the Royal Family, London landmarks and the underground.

All have an unconventional and contemporary take, with stand-out features including a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights, a reminder of the city’s famous church bells.

Colourful textures will confront contemporary art in the rooms, creating an unforgettable version of London. Punk will meet high tech style, while graffiti will appear alongside unconventional images of past monarchs.

www.nhow-hotels.com