Laura Ashley Hotels today announced that it is expanding its portfolio with the addition of The Chace Hotel, in Coventry.
The 66-bedroom hotel is undergoing a major refurbishment to bring it in line with Laura Ashley brand standards. The elegant new interiors will showcase the Laura Ashley Home range and its exquisite, high-quality inherently British fabrics and furnishings throughout.
The Chace Hotel is a striking example of Victorian architecture, surrounded by three acres of attractive landscaped gardens. Original features of the building, such as the ornate fireplace and mullioned windows, create a sense of grandeur in the oak-panelled reception area. The grand sweeping staircase leads upstairs to the new beautifully designed Laura Ashley bedrooms.
The portfolio, which also includes The Belsfield Hotel, Windermere, and is soon to include Burnham Beeches Hotel in Buckinghamshire, aims to offer guests an authentic home from home experience against the backdrop of the Laura Ashley Home range in characterful properties in the UK.
“We’re delighted that The Chace Hotel will be joining the Laura Ashley Hotel portfolio," says Chris Bowron, Hotel Manager of The Chace Hotel. "A thorough refurbishment is underway using the Laura Ashley Home collection’s beautiful range of décor, fabrics and soft furnishings.
"It is an exciting time for the hotel, and we are excited to offer our guests a whole new experience.”