Hilton has announced the signing of a management agreement with Growthpoint Properties to open a hotel under its lifestyle Canopy by Hilton brand.

The 150-key Canopy by Hilton Cape Town Longkloof is expected to begin welcoming guests in 2021 and will be the brand’s debut property in Africa.

The hotel is located a stone's throw away from the city's historical epicentre, the Company's Garden, and will bring the heritage of 112-year-old site, Longkloof Studios, to life. 

The project forms part of a precinct redevelopment by Growthpoint, representing a R550m investment in the city. DHK architects will redevelop a building which began life as the premises of what was then the United Tobacco Company and subsequently served as the home of Cape Town’s Women’s Institute.

“Growthpoint is thrilled to partner with Canopy by Hilton to launch this phenomenal brand in Africa," comments Rudolf Pienaar, Chief Development and Investment Officer, Growthpoint Properties. "Our prime Longkloof redevelopment project is in a magnificent multi-faceted historic urban quarter of Cape Town and is the perfect setting for the first Canopy by Hilton branded property on the continent.

"Our investment in this property reflects our confidence in Cape Town as well as Hilton’s exceptional upscale lifestyle hotel brand. We believe Canopy by Hilton Cape Town Longkloof will become a South African landmark and will be supported by travellers from all over the country and the world.”

Gary Steffen, Global Head, Canopy by Hilton, Hilton, adds: “Canopy by Hilton was created to redefine the lifestyle hotel space for travelers who want an upscale hotel to help introduce them to desirable neighborhoods around the world.

"Every detail in the design and facilities of these hotels is created with that ethos in mind and our Longkloof property will be no exception, capturing the dynamic vibe of the precinct and its reputation as a trendy hangout for Cape Town urbanites.”