NH Hotel Group has unveiled its fifth NH Collection property in The Netherlands and fourth in Amsterdam with the opening of the new upper-upscale NH Collection Amsterdam Flower Market.

The 233-key 4-star hotel is situated in a distinctive 1920s building in the historic city centre of the Dutch capital. After closing for six months to undergo a complete renovation, the former NH Carlton Amsterdam has now become part of the Company’s premium NH Collection brand.

“NH Carlton Amsterdam was a well-known hotel with a rich history dating back to the Olympic Games in 1928," comments Maarten Markus, Managing Director Northern Europe of NH Hotel Group. "We decided that this unique hotel would be the perfect addition to the NH Collection properties in Amsterdam after an extensive renovation.

"NH Collection Amsterdam Flower Market is a fascinating building, located between canals and plazas, right next to the Flower Market. With its signature elegant yet contemporary touch it will continue to attract leisure guests as well as business travellers that look for the extraordinary NH Collection experience."

Designed by Spanish interior and architecture studio, TBC Interiorismo, the hotel’s design is inspired by the industrial and cosmopolitan atmosphere of the city, its famous Bloemenmarkt flower market and the region’s colourful flower fields.

“The design brings the city inside the hotel, starting off with the nearby floral atmosphere that invades all public areas," explains Mercedes Isasa from TBC Interiorismo. "We used textures and materials with large-scale floral prints to magnify and create interesting design elements.

"Moreover, we made use of Moooi’s design, a Dutch landmark firm in contemporary design whose products are exhibited in every design forum worldwide. An example is the flowery mural behind the reception. The tapestry is a design of Marcel Wanders, cofounder of the firm with Casper Vissers, and has given a new twist on the traditional Dutch still life flower paintings.”

After a successful pop-up restaurant collaboration in NH Carlton Amsterdam, NH Collection Amsterdam Flower Market is partnering with Ter Marsch & Co for the hotel’s premium gastronomy offer.

Opening soon, the independently operated ground floor restaurant with a view of the Bloemenmarkt will be a bar and grill specialising in delicious award-winning hamburgers and premium drinks in a trendy setting with a jaw dropping interior. With colourful mosaic pillars, floral artworks and a marble bar, it will provide a unique charming feel, with wooden accents and an a fully open kitchen.