Hoxton Square will welcome a brand new addition tomorrow with the arrival of Gigi’s Hoxton – a new all-day restaurant, bar and late night music venue.

Taking over the former site of Zigfrid von Underbelly, Gigi’s Hoxton will offer a unique fusion of cutting edge design, contemporary food and cocktails with the hottest DJ sets and live music.

Gigi’s Hoxton is the brainchild of Giovanna Hussain, the powerhouse behind some of East London’s most popular venues. An inimitable force within the London music and bar scene, Giovanna and her husband, Taiyab Hussain launched Gigi’s Hospitality with live music and drinks hotspot, The Corner Shop on Shoreditch High Street.

She then transformed a former DIY shop into The Rocksteady in Dalston, a live event and cutting edge fringe theatre space, before opening Italian restaurant and events favourite, The Grapevine.

Gigi’s Hoxton will be the culmination of Giovanna’s two great passions: great new music and beautiful food, believing that they needn’t be mutually exclusive in a venue.

Giovanna has poured her personality into the edgy artist-led design and, having spent much of her career in the music business, she has made Gigi’s Hoxton an energetic platform for up-and-coming DJ talent.

The main focal point of the venue is a striking long bar, topped with smooth green Wasabi stone and lit by neon signs, which stretches along one side of the room.

The opposite wall is dominated by bespoke murals with strong feminine themes, hand-painted by artist Kate Philipson, the illustrator behind Leopards Lunch.

The front of the venue is filled with relaxed sofas, and the restaurant and bar features zinc-covered tables, colourful stools and grey and tan chairs.

Downstairs is Hoxton Underbelly, a refreshing continuation of one of East London’s most popular live venues and an important creative hub in the area’s thriving music scene.

Sister venue to Gigi’s, the 200 capacity Hoxton Underbelly will host live bands, comedy, DJs and club nights throughout the week and on weekends.