Jason Atherton and The Social Company have launched Pavlova’s within the Victoria Palace Theatre.

The 20-cover bar is the first theatre bar by Atherton and has been created in partnership with the theatre’s owner, Sir Cameron Mackintosh. Named after the legendary Russian ballerina whose statue stands on top of the theatre, Pavlova’s is the perfect hub for theatregoers, and those living and working locally.

“I’m delighted to be launching Pavlova’s in Victoria’s bustling theatre district in partnership with Sir Cameron Mackintosh," says Atherton. "The Victoria Palace Theatre is a stunning building and we’re honoured to now be a part of its longstanding history.”

Sir Cameron Mackintosh, owner of The Victoria Palace Theatre adds: “When I restored and extended the Victoria Palace Theatre, I planned to open part of the building as a bar available to the general public, not just theatregoers.

"I wanted to partner with one of London's most brilliant restauranteurs - and to my mind Jason Atherton is top of the bill, so I was thrilled when Jason enthusiastically agreed to create Pavlova's.”

The interior design has been led by Aedas and Delfont Mackintosh to create a refined yet relaxed space with modern touches. Pavlova’s will incorporate the glamorous style of the ballerina with elegant chandeliers, duck egg blue seating, and polished hardwood floors.

Pavlova’s opens on Friday 21st June and will be a welcome addition to Victoria’s theatre district.