GROHE has announced the appointment of Simon Andersen as its new UK General Manager.

Simon will take over from the current General Manager for the UK, Ina Sielemann, who heads to GROHE’s headquarters in Germany to take on the position of Head of Projects Central Europe.

“I am very pleased to announce Simon Andersen as the new General Manager of GROHE UK”, says Jonas Brennwald, Deputy CEO GROHE AG and CEO LWT EMENA. “Simon has been working for GROHE for over 10 years and has shown great leadership lately as Marketing Director for North and East Europe.

"With his strong background at GROHE we are confident that Simon Andersen will continue to drive the business for GROHE UK successfully.”

Commenting on his new appointment, Simon adds: “I am thrilled to be taking on this new challenge of heading up the UK region. The UK continues to be an influential, ever-growing market for GROHE; I look forward to working with my new colleagues, partners and customers to help further strengthen the success of the business”.

Simon Andersen will relocate with his family from Copenhagen to the UK and will commence his new position from 1st September 2019.