Today sees the official opening of The Prince Akatoki London, the highly-anticipated inaugural luxury hotel under the newly launched global brand.

Centrally located on Great Cumberland Place in Marylebone, the 5-star luxury hotel, formerly The Arch London, has received a multi-million-pound refurbishment. The hotel blends a refined Japanese aesthetic with a unique sense of Western heritage, creating a one-of-a-kind urban sanctuary.

Interbrand Australia, together with London-based B3 Designers, have expertly applied The Prince Akatoki brand design principles – natural light, tranquillity, modern Japanese culture and minimalism – to the existing building layout.

The timeless facilities include 82 striking guest rooms and suites; TOKii, a Japanese inspired restaurant and The Malt Lounge & Bar, a sophisticated late-night destination.

“The new hotel, will see travellers experience five-star luxury hospitality with service performed from the heart, inspired by Japan and amenities that reflect key elements of the unique, refined and generous Japanese hospitality and culture," says Mr. Simon Wan, President & Director, StayWell Holdings.

"We look forward to showcasing the new hotel to our discerning local and international guests”.

The Prince Akatoki London is the first property to open under the newly launched The Prince Akatoki brand. TOKii and The Malt Lounge and Bar will officially launch in October, later this year.