Marriott International has signed an agreement with Larco to bring W Hotels to Toronto for the first time, underscoring growing demand for luxury in Canada and the brand’s boundary-breaking approach to design.

The nine-storey, 255-key property, located at 90 Bloor Street East in Toronto’s fashionable Yorkville neighbourhood, will be surrounded by high-end boutiques, galleries and design studios as well as chic cafes, polished bars and fine-dining restaurants.

The $40m design transformation incorporated the property’s guest rooms, restaurants and amenities. 

“We are applying a unique, vibrant sensibility to the upcoming W Toronto, one that has not been seen before in Toronto,” comments Paul Cahill, Area Vice President, Eastern Canada for Marriott International. “The exciting evolution of this property into Toronto’s first W hotel is consistent with the ongoing evolution of this Toronto neighbourhood whose vibrancy, sophistication, and density continues to grow.

"This is a strategic location for the brand, and we foresee it welcoming international business and leisure travellers, but also becoming a destination for urban thrill-seekers.”

When it opens, W Toronto is expected to feature multiple F&B venues, including an indoor/outdoor lobby bar and lounge equipped with a DJ booth/recording studio; a specialty restaurant and a 9th floor roof top restaurant, accessible from street level with a glass exterior elevator; and a unique coffee and cocktail bar.

W Toronto will also feature a 3,300 square foot fitness facility and 4,800 square feet of meeting space to serve as a unique venue for social and corporate events.