Ian Schrager, in partnership with Marriott International, will bring The West Hollywood EDITION to the Sunset Strip this November 12th.
Upon entering the driveway off Sunset Boulevard, guests are transported into what feels like a private home, with a wall of lush foliage. It took 850 tonnes of soil and 56 species of indigenous plants to create this effect, but it was important for EDITION to reflect the literal nature of Southern California.
Famed British architect, John Pawson, created the modern building at 9040 West Sunset Boulevard from the ground up, employing dramatic proportions and rich materials such as the Western Red Cedar for the entryway and outsize front doors, and Italian travertine for the soaring lobby area.
The entire three-story space appears to be cut from one stone, with slabs so perfectly matched that Pawson’s team decided not to fill the joints. Designed to convey a sense of timelessness rather than a decade-defining aesthetic, the setting also evokes the glamour of Old Hollywood movies, creating a fine balance between old and new.
“We are in the Mona Lisa business…we aspire to be the best hotel in California; that’s always our approach," comments Schrager. "With architecture, design, entertainment and service, we try to offer something that people have never experienced before.
“I was lucky enough to be part of West Hollywood’s second cultural rebirth, and now with a whole new wave of hotels, apartments and restaurants, I’m happy to be part of its third renaissance, recapturing Sunset Boulevard’s magic and immortalizing it with that same ethos."
Inside, every level of the hotel takes on different personalities, offering unique experiences, from the subterranean club Sunset to the 360-degree show-stopping vistas from the lush landscaped garden in the sky, to Michelin-starred chef John Fraser’s Ardor restaurant on the main level, along with a state-of-the-art multimedia performance and event space and a spa blending wellness, mindfulness and beauty.
California native Fraser, who is spearheading the food and beverage experience at The West Hollywood EDITION, has created signature restaurant Ardor as a showcase for vegetable-forward healthy California cuisine with flavors inspired by local ingredients.
Ardor’s greenery-filled garden was built for al fresco dining in the finest traditions of Napa, transporting guests from the hustle and bustle of Sunset Boulevard to an idyllic respite. Inside, its rich wood interior, echoing the timber screens and ceiling beams used in the other public spaces, ensconces guests in an intimate, energy-filled environment.
By day, guests at The Roof can soak up the sun and views in chaise lounges beside the beautifully landscaped pool that sits flush atop a terraced deck adorned with wooden bench seating, mature trees and row upon row of terra cotta potted plants.
The 140 guestrooms and 50 suites feature a soothing and sophisticated light neutral palette and whitewashed Siberian Larch wood throughout that reflects the unique light and lightness of Los Angeles. Floor-to-ceiling sliding screens filter the sun while providing privacy, and mimic the timber screens that surround the ballroom and Ardor.