Barry Sternlicht’s eagerly anticipated hotel brand, Treehouse London, is to open on 31st October in Langham Place, Marylebone.

Designed to appeal to the child in all of us, Treehouse is playful, curious, rustic and nostalgic, inspired by simple joys.

The hotel will encompass Toca Madera, an acclaimed Mexican restaurant, and a spectacular rooftop bar 'The Nest', with 360-degree views of central London.

SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, will operate the hotel.

“It’s really exciting to launch our first Treehouse Hotel in one of the greatest cities in the world,” comments CEO & Chairman of Starwood Capital Group Barry Sternlicht. “I believe Treehouse, with its unique philosophy and playful aesthetic, will introduce a new kind of hospitality experience to the London market—fun, witty, surprising, and as much a destination for visitors as it is a local hangout.”

Treehouse London will pride itself on its sustainable initiatives, striving to optimise eco-conscious operations within its city setting. It has developed a robust composting and recycling program, and is committed to reducing single-use plastics throughout all its operations.

Every guest room is outfitted with organic cotton sheets, as well as locally-sourced bath and other products.