The hospitality-led, mixed-use project, designed for Dominvs Group, is characterised by one of the largest green walls in the world, creating a distinctive architectural addition to a gateway City site, while absorbing eight tonnes of pollution annually and setting the standard for urban greening in London.

Radical plans have been submitted to the City of London to create a 382-key five-star hotel, featuring the vertical landscaping, as well as 40,000 square foot of workspace, a sky-bar on the tenth floor, meeting and events space, spa and ground level restaurant and co-working space.

Situated on a prominent site on Holborn Viaduct at the gateway of what will be the City’s 'Cultural Mile', the proposed building creates an opportunity to broadcast fresh ideas about how the built environment can address pertinent issues such as air quality, climate change and air pollution.

“Dominvs Group is incredibly proud of our proposals for 61-65 Holborn Viaduct which aim to play a major role in the regeneration of the Smithfield area," says Jay Ahluwalia, Director of Dominvs Group. "With the City of London’s vision for the area and the creation of the Culture Mile, we feel this project will support and enhance the overall ambition for this exciting, new cultural destination as the creative heart of the Square Mile.

"Coming after our successful opening of The Dixon at Tower Bridge and the recent breaking of ground at Creed Court, St Pauls we hope our proposals demonstrate our ongoing commitment to providing developments of the highest quality in Central London. We also believe the building’s proposed Living Green Wall, the largest in Europe, could be an exciting, innovative and celebrated addition to London for years to come.”

By integrating 40,000 square feet of living wall within the façade, the building is projected to annually capture over eight tonnes of carbon, produce six tonnes of oxygen, and lower the local temperature by three to five degrees Celsius. The wall will also significantly contribute towards improving local air quality, by trapping approximately 500kg of particulate matter (PM2.5 and PM10) per year.

The project engages with the Urban Greening Policy set out in the GLA’s draft New London Plan, incorporating strategies to encourage more and better urban greening, while adopting measures for an ‘Urban Greening Factor.’ The projected Urban Greening Factor score of 1.37 exceeds requirements by 45 times and has the highest greening score in Greater London.

The development also includes new public green space, with the roof-top viewing gallery on the eleventh floor open to the public and featuring incredible views overlooking St. Paul’s Cathedral, the Grade I listed Holy Sepulchre, and over the city beyond. At roof level, the greenery continues to wrap around the building, with spaces designed for threatened native wildflower species to flourish.

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