Aloft Hotels, Marriott International’s hotel brand for music enthusiasts and tech-savvy travellers, is to debut in Birmingham with the opening of Aloft Birmingham Eastside.

The hotel is situated in Birmingham’s up-and-coming Eastside district – a new regenerated hub for the city which is home to businesses, retail, and leisure facilities, all just a short walk away from the city centre.

The urban-inspired property nods to Birmingham’s industrial heritage, while combining the brand’s philosophy to create bold, open and energetic environments. Guests can enjoy craft cocktails in the stylish W XYZ® bar, grab-and-go gourmet snacks 24 hours a day from Re:fuel by Aloft℠ or casual dinners at the vibrant Tempo! Restaurant, which will have a grill offering.

All 195 modern bedrooms feature Aloft’s signature ultra-comfortable platform beds, en-suite bathrooms with powerful rainfall showers and fast, free Wi-Fi. Guestroom categories include executive rooms and suites.

The hotel is conveniently connected to a brand-new, state-of-the-art conference and events venue, The Eastside Rooms, set to open in April. The venue will be home to 23 superpowered event and meeting spaces, including the largest pillar-free ballroom in Birmingham city centre.

The development forms part of Birmingham’s Big City Plan – a 20-year, major city centre regeneration project which aims to transform the Eastside area into a thriving leisure and business district.

www.alofthotels.com