The G.A Group, a multi-disciplinary design practice, adds New York City to its roster of locations, joining London, Budapest, Kuala Lumpur and Shanghai.

Known for luxury-tier hospitality experiences around the world, the G.A Group has been creating award-winning designs for more than 35 years. The global team encompasses 160 passionate designers, architects, strategists, project managers and creatives.

Johnathan Garrison leads the New York team. Formerly a Managing Partner at Yabu Pushelberg, Garrison has lived in New York since the late 90s and brings over two decades of luxury lifestyle and hospitality experience to the G.A Group.  He was an instrumental part of the design team for the original W Hotel in New York City, in its time a true game-changer for boutique hospitality design and enriched guest experience.

Based in G.A’s London headquarters, CEO Jonathan Aeberhard leads the G.A Group across its multi-layered offering, coordinating the efforts of the now five-strong G.A offices worldwide.  The Group’s offering encompasses interior design, masterplanning, concept architecture, product and artwork design and consultancy, and branding and marketing services.

Terry McGinnity, G.A’s Executive Design Director, has creative oversight for all of G.A’s design undertakings. Based in London, McGinnity will spend significant time in New York as G.A continues to grow its client base in the U.S.

“At G.A, we work in the upper tiers of the luxury market, and Manhattan has always been an essential hub for our unique clientele. It attracts great talent, continued investment, and is the crucible for numerous design trends; New York is a vibrant and prominent player on the global design stage”. Garrison says.

Aeberhard adds: “Being in New York City allows us an extraordinary opportunity to develop more great work for our clients. We have wanted to make this move for a long time, but we have been waiting for the right person to lead our group in New York. Once we met Johnathan Garrison, we felt 100% confident in making a commitment.”

As the global head of design, McGinnity says this is the perfect time for G.A to launch in New York: “We are already in talks with hotel brands and operators about what the future holds for luxury experiences. If the last year has taught us anything, it’s that the world needs big, bold ideas, and that is exactly what G.A delivers.”

The G.A Group works with the world’s most renowned and revered luxury hotel brands and operators. Currently, they are collaborating with KPF’s New York Office as the interior designers for the new Royal Atlantis hotel. Located on Dubai’s Palm Jumeirah – the Emirate’s premier resort destination – the Royal Atlantis is expected to open in December 2021.

A few of the group’s recent projects include the Cadogan Hotel in London, W in Shanghai, Harrods beauty hall in London, Paradise City in Seoul, Palace Hotel in Tokyo and the Waldorf Astoria in Amsterdam, alongside current works for 1 Hotel in London and Park Hyatt in Kuala Lumpur.