Marriott International has signed an agreement with Progetto Majestic S.r.l. to bring the W Hotels Worldwide brand to the iconic Tuscan city of Florence.

Expected to welcome its first guests in 2023, W Florence is ideally situated alongside the Ponte Vecchio riverfront and the Duomo.

The hotel is expected to feature 120 guestrooms, including 20 suites. The Extreme WOW Suite, W’s take on the Presidential Suite, will offer a large living space and private terrace with striking views across the Duomo and the Santa Maria Novella church.

Adding rare and much-sought-after inside and outside living spaces, the ground floor, which will house the W Lounge and Living Room, will seamlessly blend around a central partially covered courtyard.

“We are very excited to have signed this luxury lifestyle hotel that will be a highlight in the city of Florence," says Roberto Puccini, CEO , PROGETTO MAJESTIC S.R.L. "The building itself is a historical landmark being the first of only two modern structures built during its era, making the trend-setting W Hotels brand the perfect match.

"W Hotels embrace the history of each location yet adds an unexpected, thought-provoking experience which will make this hotel a new glamorous, socially driven destination.” 

Marriott International currently operates 14 properties and residences under the W brand across Europe, the Middle East and Africa. The brand is expected to make its debut in Italy with the opening of W Rome this autumn.

www.whotels.com