Deutsche Hospitality and the Porsche Design Group have revealed plans to launch a joint hotel brand, Steigenberger Porsche Design Hotels.

This innovative new hotel concept is an intriguing new addition the luxury lifestyle segment, combining the design philosophy and values of the exclusive Porsche Design lifestyle brand with the excellence and experience of Steigenberger.

The first planning stage involves the establishment of up to 15 hotels in global metropolises such as London, Singapore, Dubai and Shanghai.

“Steigenberger Porsche Design Hotels creates a brand which marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” comments Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality. “Our joint goal is to establish a new hotel product for a global target group which seeks uniqueness and which has the highest aspirations regarding quality.”

"Our joint goal is to establish a new hotel product for a global target group which seeks uniqueness and which has the highest aspirations regarding quality" Marcus Bernhardt, CEO of Steigenberger Hotels AG/Deutsche Hospitality

“Steigenberger Porsche Design Hotels will boast an unusual and exceptional spatial and lighting concept,” adds Dr. Jan Becker, CEO of Porsche Design Group. “Innovative rooms and suites will feature a singular design and interior which captures the spirit of the environment. Travellers in search of extraordinary experiences will be able to find Steigenberger Porsche Design Hotels at some of the world’s most breath-taking locations.”

The hotels will offer at least 150 rooms, suites, and penthouses. They will also have a standout restaurant and bar concept, exclusive Meet&Greet Cubes, and a health and beauty facility and gym extending over a minimum area of 1,000 square metres.

Deutsche Hospitality already maintains a presence in the Luxury, Upscale, Midscale and Economy Segments via the existing brands. “We have set ourselves the objective of achieving significant worldwide growth by 2027,” Mr. Bernhardt explains. “For us, Steigenberger Porsche Design Hotels constitutes an important step towards appealing to an attractive target group in the long term and towards meeting growing requirements for individuality, exclusivity, design and an inimitable hotel experience.”