The highly anticipated Dubai outpost of the 25hours brand has announced the team responsible for bringing the vivacious and colourful brand experience to life in the Middle East.

Helmed by General Manager, Jean-Francois Brun, the 25hours Hotel One Central Executive Committee consists of Mads Wolff (Hotel Manager), Josh Craddock (Director of Marketing and Communications) and Aisling Jennings (Director of Sales). Together, the team is committed to drive an exceptional and different experience – on a level Dubai has never seen.

“We are thrilled to be bringing an exciting new brand to Dubai," says Director of Marketing & Communications, Josh Craddock. "The property is magnificent, tells a great story and is packed full of unique, cool, experiences. It’s a treasure trove of content for us to take to market – ‘cause 24hours is simply not enough!”

The team

Heading up the leadership team is Jean-Francois Brun, a seasoned hotelier with over seven and a half years of Accor senior management experience and several more years of hospitality experience under his belt working in countries such as Thailand, Vietnam and Canada.

Prior to taking up his role at 25hours Hotel One Central, Jean-Francois spearheaded the team at SO/ Bangkok for which he won ‘Best General Manager in Thailand’ from Haute Grandeur Hotel Awards in 2019. He has also lead teams at other globally celebrated properties such as Premier Village Phu Quoc Resort & Premier Residences Emerald Bay, Premier Village Resort Danang, Novotel Danang Premier Han River, Bellstar Hotels & Resorts, Fiddler Lake Resort, Chateau Beauvallon, Mont-Tremblant and more.

Hotel Manager, Mads Wolff, is a passionate hotelier with over 15 years of experience working across the Middle East, Europe, and Asia. He began his career in the culinary industry working at Michelin starred restaurants before making the switch to hotel operations working at iconic properties such as W Maldives, W Doha, Hotel Indigo Bali, Hotel Indigo Dubai and Crowne Plaza Riyadh.

His experience working in countries such as Denmark, Qatar, UAE, KSA, Maldives, Japan, and Indonesia gave him an innate sense of understanding of the diverse markets and the ways of doing business in multicultural environments.

Director of Marketing and Communications, Josh Craddock, is a recipient of Caterer UK’s prestigious 30 under 30 Acorn Award in 2018 and subsequently a Restaurant Marketing and Innovator award.

Josh was previously at luxury, family-owned hotel group, The Doyle Collection, overseeing Restaurant & Bar marketing across five properties in London, Dublin and Washington DC. During the span of his career, Josh’s team collaborated with Michelin-starred chefs, the world's best bars, award-winning authors and even countries to create memorable guest experiences while elevating brand hallmarks across all channels from social to print, PR to digital. Josh previously launched and grew the world’s most-followed hotel restaurant on Instagram (@dallowayterrace).

With over 10 years' experience in the hospitality industry, alongside independent brands Josh has also worked for Fairmont, Wyndham and Malmaison and holds an honours degree from Oxford Brookes University – where he regularly mentor’s hospitality students.

Appointed as the Director of Sales for 25hours Hotel One Central, Aisling Jennings is an expert in her field with a solid history of sales success and proven ability to develop sales potential within new and existing markets whilst motivating staff and achieving results.

Prior to joining the team at 25hours, Aisling headed up the sales teams at prestigious properties across the Middle East such as La Ville Hotel & Suites, City Walk, Le Meridien and Westin Bahrain City Centre and Sheraton Grand Hotel and Spa.

In 2018, Aisling won Sales Leader of the Year for MEA in recognition for her efforts during the integration of the two hospitality giants, Starwood and Marriott where she was responsible for ensuring the transition happened as smoothly as possible

25hours Hotel One Central will be open end of Q4 2021.