Dorsett Hospitality International is launching a new brand as part of its growing portfolio – Dao by Dorsett.

The brand will join Dorsett Hotels, Silka, and d.Collection and will provide an antidote to the traditional hotel formula with an aparthotel model, the group’s first foray into this sector of the hospitality industry. The first Dao by Dorsett property will open on 1st June in West London, centrally located in the lively neighbourhood of Shepherd’s Bush.

Dao by Dorsett will bring socially driven and locally minded aparthotels to guests in central locations across the world, offering guests their own custom living space and the chance to interact with their neighbours and local environments.

Each Dao by Dorsett property will be situated in the heart of its community and will comprise high quality fully serviced apartments, catering to guests looking for longer stays or just wanting to immerse themselves in their destination in a home away from home accommodation.

The apartments will offer guests independence and encourage them to get out into the local area to explore, without compromising on the service and hospitality that Dorsett is renowned for.

With slick and chic city interiors, Dorsett bespoke beds, and all the amenities guests need to make their stay as seamless as possible, guests will feel at home as soon as they step through the door.

All apartment units in Dao by Dorsett properties will come in either one or two bedroom configurations with multi-functional kitchenettes, living space to work and relax, and in some cases private outdoor terraces from which to take in the sights and sounds of the local area. There will also be accessible studios available.

The brand’s first opening, Dao by Dorsett West London, is set to open on 1st June and will comprise 74 high quality fully serviced apartment units overlooking Shepherd’s Bush Green, just a five-minute walk from the underground station and Westfield London, as well as the vibrant White City area.