Hilton has announced the highly anticipated opening of Conrad Rabat Arzana, marking the first brand entry into Morocco for Conrad Hotels & Resorts. With its modern architecture and pioneering design, the luxurious 120-guest room hotel will provide guests with a new sense of modern hospitality, premier dining experiences and personalised service for a memorable stay.

Located north of Harhouara, 15 minutes from the corniche and 35 minutes from Rabat Salé Airport, the property’s prime location close to the city’s cultural centre provides convenient access to historic tourist attractions such as Mausoleum Med V, Old Medina, Moorish Gardens and The Zoo of Rabat.

“The entry of our iconic Conrad Hotels & Resorts brand, named after our founder, Conrad Hilton, into Rabat marks a significant milestone in the growth of our portfolio in the Middle East & Africa - underscoring our strategy to bring Hilton’s luxury brands to new destinations across the region,” said Jochem-Jan Sleiffer, president, Middle East, Africa and Türkiye, Hilton. “Conrad Rabat Arzana is our sixth property in Morocco, and we believe this incredible addition will redefine luxury and enhance the hospitality offering in Rabat for business and leisure travellers alike. We look forward to welcoming guests to this extraordinary property.”

The bold and contemporary design of Conrad Rabat Arzana taps into the rich cultural identity, landscape, and history of the imperial city of Rabat. When guests walk into this elevated waterfront destination, they are immediately transported into a world of calm elegance that conveys a strong sense of arrival. Guests are welcomed to the hotel’s grand lobby featuring curated artworks, plush fabrics, and ornate marble - overlooking breathtaking pool and ocean views.

Each guest room and suite is designed as a modern sanctuary to enjoy exclusivity and comfort in palettes of rich cream, deep pine, blue hues and soft earth tones. With custom-designed furniture, the rooms comprise generous floor plans ranging from deluxe guest rooms to the 632-square-meter Royal Suite. The hotel also provides Conrad Concierge service, allowing guests to enjoy a truly enriching experience, passionately delivered to reflect the warm hospitality spirit Rabat is famous for.

Dino Michael, senior vice president and global category head, luxury brands, Hilton, said, “We are excited to introduce the Conrad Hotels & Resorts brand and Hilton’s first luxury development to Morocco. The brand’s contemporary, bold design concept is brought to life at this remarkable hotel, where guests can enjoy elevated and purposeful service to inspire the luxury traveller. Conrad Rabat Arzana will be a centre-point for impactful guest experiences in Morocco and set the standard and iconic appeal for this distinct and legendary brand.”