Sortis Holdings, Inc. has entered into a definitive agreement to acquire Ace Group International, along with its management company, Atelier Ace. With the acquisition, Sortis Holdings, Inc. will be ushering in a new chapter for the iconic brand in an era of cultural collaboration, innovation, and conscious growth, for both the company and the Ace Hotel brand at large.
The purchase consideration is comprised of $85 million in an all-cash transaction pursuant to the terms of the purchase agreement. The transaction is expected to close at the end of Q1 2023, subject to customary closing conditions.
From award-winning restaurants to cult coffee to the world’s first sustainable sushi bar and now adding the Ace Group, the Sortis platform is an evolving ecosystem of idiosyncratic brands united in their vision and innovation. Equal parts incubator, operator, and development platform, Sortis helps these brands amplify their unique voices through strategic guidance and value-adding resources, like optimized capital access, real estate growth strategies, co-location opportunities, as well as our in-house digital team for data and analytics, and e-commerce capabilities.
"The Sortis platform is rooted in innovation, purpose, and impact, and aims to foster consumer brands that are at the forefront of culture. Our acquisition of the storied Ace Hotel brand, long known for embodying and celebrating the unique culture of each of its destinations worldwide provides us with an opportunity to advance this vision by scaling the legacy brand in a thoughtful way." Paul Brenneke, Executive Chairman of Sortis.
Sortis Holdings’ hospitality partner Kelly Sawdon led the acquisition. Prior to joining Sortis in 2021, she was a partner at the Ace Hotel Group and has been a key player in the Ace Hotel brand since shortly after its inception, leading its boundary-breaking creativity and success. With the Sortis team’s robust experience in innovative hospitality and intuitive brand development — along with decades of seasoned market acumen — Sortis is uniquely poised to amplify the Ace Hotel brand as a series of spirited cultural hubs that ignite neighbourhoods and foster collaboration.
"From the very beginning, Ace has had evolution built into its DNA. This acquisition marks an exciting turning point for the brand — tapping some original key players to usher in Ace’s next chapter of growth. Armed with a team that boasts nearly two decades of experience with the brand, Sortis can help evolve Ace’s position as the hospitality powerhouse it has always been, synonymous with community, creativity and culture."
The acquisition of the Ace Group International includes 12 hotels - 10 Ace Hotel properties in Los Angeles, Brooklyn, Seattle, Kyoto, Sydney, New York and beyond as well as the innovative hospitality brands Sister City and Maison de la Luz. These strategic additions build upon Sortis Holdings’ existing hospitality portfolio, which includes the Ace Hotel Portland, Woodlark Hotel in Portland, Mayflower Park in Seattle, the ALUM brand, and several hotels under development including Hollywood, Seattle, Nashville and Carpinteria. The combined entity of Ace Group International and Sortis Holdings will have 15 hotels under management and a robust pipeline.