Shaw Hospitality Group recently won the Best of Show for Flooring and Best of Competition for its Be Bold collection at this year’s Hospitality and Design Expo and Conference. Held annually in Las Vegas and presented by Hospitality Design magazine, the show is one of America’s leading exhibitions for the hospitality design industry, bringing together over 900 exhibitors and 7000 attendees each year.

Shaw Hospitality Group’s Be Bold carpet is a fearless statement of layering patterns, colour and texture. Graphic elements and dynamic black and white patterns create contrast and scale to transform a space.

The innovation lies in the system of patterns, holistically designed to migrate throughout the space, and which implements five transformation techniques to create a seamless experience for the user. Patterns communicate through layers to create endless design options, limited only by the imagination.

“We are honoured to receive Best in Show for flooring and the Best of Competition awards,” says Sam Barry, director for retail and hospitality markets at Shaw Hospitality Group. “This validates our efforts to provide the hospitality industry with the highest quality flooring designs and products and marketing that truly inspire design creativity.”

Inspired by architectural elements and organic movement, the collection explores the juxtaposition between delicate, crystalline, linear shapes and dense concentrations of overlapping structures. The collection’s range of small- and large-scale patterns are a design catalyst that will translate into various manufacturing technologies. 

Tufted, computer yarn placement (CYP) and dye-injected print offer high-quality, plush aesthetics to accommodate hospitality project budgets for guest rooms and public space. The patterns are applicable for hospitality, and are designed to be customised for the user’s style. Designers can choose from a colour bank of 288 solution-dyed colours for tufted and CYP carpet, and 720 for dye-injected print.

The carpet nylon contains 45% recycled content, and is Cradle to Cradle certified. It also contributes to LEED points. Cradle to Cradle backing is also available.

Moreover, the product can be reclaimed from renovation sites, where it is sent to the manufacturer’s recycling facility where it will become new carpet again in an endless, closed-loop process. Tufted carpet is backed by a lifetime warranty covering abrasive wear, static protection, stains and colour.