British Ceramic Tile, a leading UK tile manufacturer, is set to unveil a new brand and extended sales team as the company moves to become a serious contender within the specification market.
Created for the commercial market, the company has launched Project, a new brand which brings together British Ceramic Tile’s diverse, market-leading product portfolio together into one offering, providing architects and interior designers with their most comprehensive collection of wall and floor tiles to date.
Project offers customers a fresh approach to tiles, with products now grouped into five key market segments (hospitality, leisure, retail/office, education and safety) to simplify the specification process.
British Ceramic Tile’s senior product manager, Paul Jackson, explains: “With our new brand, we have moved away from the traditional format of offering products as purely a material or design choice, instead we have strategically segmented our ranges by the type of project being undertaken to ensure our collections are incredibly easy for architects and designers to navigate.”
Project offers a complete tiling solution to suit a wide range of projects and budgets, designed and made here in the UK. From high definition ceramic stone-effect tiles to luxurious porcelain and glass, these tiles reflect the most current interior design trends.
Highlights of the hospitality collection include the high definition collection (HD). Offering a variety of high quality stone and wood effects, these ceramic tiles have been created using the very latest HD (inkjet) technology.
At the other end of the spectrum is Impact, a striking glass collection. With over 30 different colours in a comprehensive range of tile sizes and borders, Impact provides endless possibilities to create unique feature effects or can provide the perfect accent to ceramic or porcelain tiles.
The hospitality collection also offers a selection of ranges from the UK’s most established, well-respected design names, including Conran and Hemingway. Conran is inspired by forms of nature and features a contemporary, subdued colour palette, while the Hemingway collection taps into the trend for vintage, retro interiors.
The company has also strengthened its contract team with the appointment of two new specification managers, Marc Hobbins and Steven Thomas. Marc and Steven will join Olly Roberts, national contracts manager and will be based in the London area. Changes have also recently been made to restructure the internal sales team to streamline the ordering process and offer an improved service to customers.
“With our design-led, British made products, fast and efficient turnarounds from our Devon-based distribution operation and expanded specification team, we are now incredibly well placed to service the needs of our customers,” adds Paul.
A new catalogue is now available showcasing the new full collections. Use the contacts below to receive a copy.
