Groupe GM, a European leader in the hospitality amenity industry, has partnered with top cosmetic brand By Terry to develop an exclusive hotel amenities line. With the expected launch date later this year, the By Terry amenities line will be available to top-end hotels internationally via Groupe GM’s network of distributers across over 70 countries.

Terry de Gunzburg, creator of the By Terry makeup line, spent 15 years working as the international creative director at Yves Saint Laurent, where she created cult product Touche Éclat before launching her own cosmetics line. Through her product line, Terry strives to offer the beauty world the same standards of excellence and expertise found in haute couture, using high-quality ingredients in a pure and natural way – a value that will be reflected in the new amenities line.

Laurent Marchand, president of Groupe GM, comments: “We are thrilled to begin this new and exciting partnership with By Terry – a brand that reflects our own values of excellence through pure and natural products. We are working closely with Terry de Gunzburg and her team, and we look forward to launching the new amenities line in the coming months.”

Drawing on an international network of dedicated agents, Groupe GM distributes a unique portfolio of over 30 brands. In addition to producing its own brands, Groupe GM signs exclusive worldwide licensing agreements with recognised international brands – including cosmetic, fashion, design, and spa brands.