UK trade linen company, Tonrose, has introduced a pioneering customer service system as part of its continued growth strategy.

Tonrose is the first business in the specialist linen sector to adopt the software, which is geared to take its customer service to a new level.

Tonrose has been supplying linen to the UK hospitality and leisure trade industry for nearly 120 years, with a focus on delivering unparalleled customer care. Its service is founded on a ‘convenience model’ and is why Tonrose holds over £2.5m worth of items in stock at all times, of which 98% is available for next day delivery.

The new OrderWise software now gives Tonrose’s valued clients yet further convenience by streamlining the whole product order cycle from source to customer.

Tonrose can now process all customer orders and repeat purchases far more quickly and efficiently by optimising stock levels, ensuring it has the right stock, in the right place and at the right time for its clients.

Coupled with Tonrose’s expert knowledge and extensive product collections spanning bedroom, kitchen and bathroom, the new order management system reinforces Tonrose’s status as trusted linen supplier to laundries, hotels, restaurants and healthcare businesses across the UK.

“We understand our clients’ needs and we continually review, refine and invest in our product ranges and customer service to meet those demands," says Chris Porter, commercial director of Tonrose. We will be able to offer far greater insight and forecasting intelligence for each individual customer.

As well as extensive product ranges, Tonrose offers all the convenience of your own warehouse and stock levels, but without the significant investment.”

Tonrose is part of the wider Tonrose Group, which includes Tradelinens (luxury linen), Tielle Love Luxury (retail) and Sirona (specialist spa trade). The plan is to roll out the OrderWise system across the Group.